I write about
Optimizely

We've all been there. You're eager to learn a new tool or platform, but the official documentation feels overwhelming. You read through pages of technical jargon, follow along with examples that don't quite click, and wonder if there's a better way. That's exactly why I built the Optimizely Learning Centre — a free, interactive platform designed to help you learn Optimizely products at your own pace, with hands-on practice built right in.

GraphQL is transforming how developers query and deliver content from Optimizely CMS. But let's be honest—there's a learning curve. Between understanding GraphQL syntax, navigating Optimizely Graph's specific schema, and figuring out authentication, many developers find themselves stuck between documentation and trial-and-error.

With Optimizely CMS 13 now available in preview, extension developers need to understand what changes are required to make their packages compatible with the new version.

There's something special about the Optimizely community in the North. On 22nd January, we gathered at the Everyman Cinema in Manchester for the latest Opti North meetup, and it didn't disappoint.

There's a fundamental problem in content marketing that's been bugging me for years: by the time you find out your content doesn't resonate with your audience, it's already live. The damage is done. The budget's spent.

Every organisation has data spread across multiple systems. Your product information might live in an ERP system, customer reviews in a third-party platform, and event listings in an external calendar service. Meanwhile, your website visitors expect to find everything in one place.